Waissburg is a non-German beer brewed according to the traditional German recipe and technology. In 2018, when Waissburg came to us, it could boast a great flavour, but not a label. Design didn’t match the brand philosophy, and our task was to Germanize it.
The name ‚Waissburg‘ means a white city, so the old bottle was decorated with the city silhouette. And guess what, it was white. That is why we decided to step away from boring associations and created a new symbol - the sun. A gothic font is based on the old German typefaces which also refer to where the beer comes from.
The new Waissburg logo won the Ukrainian Design: The Very Best of competition in 2018.