Roadhouse knows what stands for BBQ.
Good BBQ. High-class BBQ. Excellent BBQ.​

History of this barbecue restaurant began when two friends went to the USA. They had learnt everything about smoked meat that could be learnt, then came back to Ukraine and Roadhouse was founded. Our task was to design a visual system and communication of a new brand. How Roadhouse will talk and whom.

The name 'Roadhouse' refers to the location of a restaurant. We developed the idea in a logo creating a custom typeface with road markings. 

Showing meat and talking about meat in a meat restaurant would be extremely dumb. That is why we decided to talk about other things in a fun and humane way. Visitors of Roadhouse are different, and so are messages to them. Sometimes the restaurant sounds like if you've been best friends forever (will all those jokes, you know). Sometimes it wants you to finish your plate as a grandma usually does.